Thursday, October 2, 2008

Hyperlocal, an international movement

Another revamp! This thing's starting to look pretty damn sharp if I do say so myself.

Also, I was talking to a Norwegian journalist yesterday (how often do you get to say that?!) about changes in the industry here in America versus across the pond. He mentioned a newspaper in a small town in Finland (I think) that has launched an online site devoted specifically to local history.

He said it's a branch of the newspaper's web site, and the paper is slowly going back in time and cataloging the town's history. It's apparently a huge hit. People have the option to comment on whether they were at a certain event or what significant things happened to them during a specific time period. They're encouraged to share their family lineage - if grandma helped stock the food bank during a crisis or if great-grandpa served in war. It helps bring pride to the town, and it's probably a big boost in ad sales for the paper, too....

I found this interesting because it sounds to me like there's an international focus on the localization of information. All over the world, newspapers aren't zeroed in on the big picture anymore. Of course, "big picture" news needs to be and will still be covered, especially through sources like the AP, the NYT, CNN and a handful of others. But ultimately, local news is where it's at - even in Finland!

No comments: