The State of the News Media for 2009 was released today. However, I'm still reluctant to jump on the we're-headed-for-disaster bandwagon.
The results certainly were "bleak." However, in today's economy, every business is struggling. Newspapers and other media just got a head start.
Newspapers, magazines and local TV are a few of the media that took the hardest hit. Understandable, considering they're some of the oldest media with quite a history - at least compared to the Internet, cable and social networks.
In the State of the News Media there is no in-between. While most media are currently floundering, cable TV and the Internet are flourishing. Heads above the rest, these two areas show inspiring growth and potential.
The results are to be expected, in my opinion. They only confirm what we all knew to be true. Print and long-established media are suffering while new technology enables other, newer media to rise above the rest.
The solution is simple: "old" media must mold and adapt to this new media environment in order to successfully compete with "new" media, which is definitely do-able. All we need are some dedicated journalists who will take this opportunity for evolution and run with it.
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